Managing contacts is the key thing for your business, keeping contact records of people who have enquired about your products or services, who have bought from you and recorded their buying history, and your entire communication history with them. You can use this system to manage marketing campaigns, promotions, and product launches in real time.

Not every business can be completely systematized, but almost every business can automate some processes.

There are five different automation types that ActiveCampaign offers. Each one is unique and has its own way of delivering messages to your audience.

ActiveCampaign automation is a powerful tool that is all about delivering content to your audience based on actions they take.

A lead scoring system will help you better understand which leads are interested in your product and which ones aren’t, making your sales process a whole lot easier.

A prospect had been on our “prospect drip marketing campaign” for several months. Finally, we closed the sale. He'd been talking to one of our staff members, but I hadn't had a single conversation with him, nor had I ever personally emailed him…

While they are two different systems that are used for different purposes, CRM and marketing automation software are often used in tandem to maximize their benefits and combine their strengths. No matter which email marketing platform you’re using, you’ll find that combining these two potent resources will give a powerful boost to the efforts of your sales team.

Drip marketing can be a catalyst or a bridge to the next step in your sales process. Or it can be a license to spam uncontrollably to your email list, resulting in high numbers of opt outs and low to no customer engagement. Here are 5 common email marketing mistakes to avoid in your email marketing strategy.

The Database Diva excels in designing and writing lead-generating digital workflows supported by the magic of high-performing drip marketing campaigns. We’ve written more than 400 of them. Here’s how to tell when it’s time for a custom-written drip campaign.

I’d like to share one of my personal drip marketing success stories with you. It’s a great example of why it’s so important to implement a drip marketing strategy sooner rather than later.

Most business owners get ahead of themselves with their websites. They believe the purpose of a website is to sell. If you run an e-commerce store, that’s true. But if you sell products or services to other businesses (BTB sales), the purpose of your website is to generate leads.

The following are some of the fundamental “1-time set-up activities” that every marketing technology system needs.

Sales leads without email addresses limit your follow up options and handicap your selling efforts. Without emails, many of your contacts never hear from you, which means you’re missing valuable selling opportunities. Match your database of contacts against our US/Canadian business and consumer database of complete contact information to add missing email addresses.

Are you emailing your list too much or not enough? Here’s how to find the sweet spot.

Avoid the spam folder! Your one bulk email of 1,000 addresses, if identified as spam, has the potential to shut down *everyone*–potentially millions of emails–traveling through the ISP’s IP (the hosting address).

If a 25% email open rate is considered above average, how do you reach the other 75% of contacts on your list who don’t open?

You’re a business owner or a director or marketing expert. You either get why you must use CRM / marketing database software or you don’t. Let’s find out which.

Like any complex, overwhelming task, launching your first drip marketing campaign is easier if you break down big concepts into discreet, do-able action items.

Most businesses don’t communicate with their customer base enough, and miss sales because of their inability to “clone” their salespeople. So it’s not hard to see the benefits of adding drip marketing to your marketing plan, which automates the follow-up process and identifies the *hot* prospects from the ones who are only “half-baked.”

Marketing automation software should be smarter than you are. It should alert you automatically when prospects’ online behavior indicates they’re hot enough to buy–or it should keep sending them tantalizing content (“right message, right person, right time”) to nurture them until they are.