Your Custom-Written Drip Marketing Campaign
Easy ways to tell if it’s time for a drip marketing campaign:
If you or your sales team…
Spends too much time chasing low-hanging fruit to meet monthly sales quotas
Often fears that too many open proposals/estimates fall into black holes
Struggles to explain all the benefits of working with your company in your prospect’s limited attention span
Realizes that 96% of your website visitors are not ready to buy *today*…
…Then triggered drip marketing nurture campaigns may close those sales gaps and increase your top-line revenue with practically no extra effort on you or your team.
Drip marketing campaign creation starts with a workflow diagram.
The Database Divas excel in designing and writing lead-generating digital workflows supported by the magic of high-performing drip marketing campaigns. We’ve written more than 400 of them.
How Drip Marketing Campaign Creation Works
We select one of your common business triggers to nurture. Some examples of sales triggers are:
New website inquiries
First-time customer onboarding
Pre- and Post-Events (Trade shows, webinars, in-person events, etc.) Networking Events
Proposal follow up
Demo follow-up
Customer upsell, cross sell, re-sell
Referrals
Inactive Customers
We schedule a facilitated Discovery Interview with one or more of your company’s subject matter experts. We help you uncover the hidden “gems” that make your business unique in the eyes of potential clients. We document how you express yourself about your products and services so we write in your voice. We listen for how you identify the demographics, behaviors, goals, challenges and motivations of your “ideal customer” to match your message to your target market
Next, we create a Workflow Diagram of what your campaign will look like, including recommending the optimal timing and sequence of your messages. Once you approve, the writing process begins.
You have final approval of all copywriting before messages are loaded into your marketing automation software
We then guide you on how to use best database marketing principles, such as segmentation (or tagging) and lead scoring to qualify drip marketing nurture campaign recipients.
If needed, your campaign creation also includes setting up and launching the drip marketing messages in your marketing automation software.
Thirty days after your campaign is launched, we will meet with you online to help you interpret the tracking metrics and scoring.
Turnaround Time
Please allow 14-30 business days to complete and launch your drip. Turnaround time begins on the day of our Discovery Interview. Book your free 30-minute brainstorm session here!
The Nitty Gritty of Drip Marketing
A drip marketing campaign is a strategy that involves sending pre-planned, automated messages to customers, prospects, or potential customers on your email list over a period of time. Timing of this series of emails plays a crucial role in the success of a drip campaign, as it can significantly impact engagement and conversion rates.
Determining the right time for an email marketing campaign depends on various factors, including your target audience, industry, and the goals of your campaign. It is important to consider the following key aspects:
Customer Lifecycle: Understanding where your customers are in their journey with your business is vital. Segment your audience based on their stage in the customer lifecycle, such as leads, prospects, or existing customers. Tailor your drip email campaigns to meet their specific needs and address their pain points accordingly.
Timing Between Messages: Find the right balance between maintaining engagement and avoiding overwhelming your audience. Consider the nature of your product or service, as well as the typical buying cycle. For instance, if you offer a subscription-based service, spacing out drip campaign emails evenly over the subscription period may be effective.
Testing and Optimization: Implement A/B testing to evaluate the timing of your drip campaign. Test different intervals between messages to determine which generates the highest open rates, click-through rates, and conversions. Continually monitor and optimize your campaign based on the data and insights you gather.
Seasonal or Event-Based Opportunities: Capitalize on seasonal trends, holidays, or industry events by incorporating them into your drip campaign. Tailor your messages to align with these occasions, offering special promotions or personalized content that resonates with your customer base during these times.
Remember that these are general guidelines, and the most effective timing for a drip marketing campaign can vary depending on your specific business, industry, and target audience. It is important to analyze your own data, conduct experiments, and adapt your approach based on the results to optimize your campaign's success.
The Database Divas can help you tailor your drip campaign to your target audience and improve click-through rates with our analytical approach and expert copywriting skills. With relevant content aimed at the right people, you can boost conversion rates and create new customers.
Remember, a successful drip campaign starts with recognizing that what you're currently doing isn't delivering the conversion results you'd imagined. Congrats on taking the first step. Now let's write some emails!
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