Copywriting Services

Get more opens and click-throughs with good, personalized copy that resonates with your audience

Nobody likes boring copy! We write entertaining yet informative, eye-catching blogs, emails, and other messaging that improve open rates from your clients and prospects, driving increased traffic to your website. In fact, why not check out our Blog Page showcasing some of our writing work? Book yourself a brainstorm session and we’ll show you what we can do!

“This is kudos to Stacia and Lori. Lori is a phenomenal copywriter. It's become very apparent that Lori has spent a lot of time with our material. And we're blown away. We're finding that our experience thus far with agencies is that they haven't spent the time to read all the stuff that we've sent them. My strong desire is to find that agency partner that can be like Stacia & Lori, where they're really starting to understand our business.”

  • Juli Bark, HighGear

“You make me want to never write my own content again! (And I mean that in the best possible way) How you could coordinate these personable, heartfelt yet powerful sales (call to action) messages, is beyond me. It's clearly not just your skill, I think it's a gift.”

Spice up Your Copywriting, Create Client Testimonials, and Stand Out From the Rest

Blog and Email Writing - We add the seasoning to make your copy consistent, coherent, and comical where appropriate. We also use SEO and blog writing tools to load your content with valuable keywords that help your content rank. We can spiffy up your existing content or create new material from scratch using comparative SEO analysis combined with Josh’s irrepressible wit.

Client Interviews - Lori bags ‘em, Josh tags ‘em. We find that there is a lot of hidden value in your own clients’ opinions of you. Because if there’s one thing we all look for before deciding to spend our money on something, it’s a positive experience from a previous customer. We interview your favorite clients on Zoom or over the phone, record our conversation, transcribe it, and then use it in marketing materials or as assets for your website. This strategy has proven invaluable for instilling confidence in your customer and in establishing a rapport between buyer and seller.

See our video editing services page to see how we can utilize these recordings for video content as well.

Pretty emails get opened, but personalized, text-based emails boast a higher Click-Through-Rate

“When I look at incoming lead calls for the campaigns that you guys are creating versus the campaigns that my other locations are creating, yours are much higher.”

  • Rebecca Music, Copperpoint

Key Elements of Effective Copywriting:

  • Understanding the Target Audience: A copywriter must have a deep understanding of the target audience's needs, desires, and pain points to create tailored messages that resonate with them.

  • Clear and Concise Messaging: Effective copywriting requires conveying the intended message clearly and concisely. It involves using simple language, avoiding jargon, and organizing the content in a logical and easy-to-follow structure.

  • Compelling Headlines/Subject Lines: The headline (or subject line of an email) is often the first element that grabs the reader's attention. A copywriter must create compelling headlines that pique curiosity and entice the audience to continue reading.

  • Persuasive Language: Copywriting aims to persuade readers to take a desired action. Copywriters use persuasive language techniques such as storytelling, emotional appeal, social proof, and strong calls to action to influence the audience.

  • Benefits-Oriented Approach: Instead of focusing solely on product features, effective copywriting emphasizes the benefits and value that the product or service can provide to the audience. It highlights how the offering solves a problem or fulfills a need.

  • Building Trust and Credibility: Copywriters often incorporate elements that build trust and credibility, such as testimonials, case studies, statistics, or certifications, to establish the brand or product as reliable and trustworthy.

Copywriting in Various Contexts:

  • Website Content: Copywriting is essential for creating engaging website content that informs visitors about a company's products, services, and brand. It involves writing compelling landing pages, product descriptions, about pages, and calls to action to drive conversions and engagement.

  • Email Marketing: Copywriters craft persuasive email campaigns to promote products, nurture leads, and build relationships with subscribers. They focus on creating attention-grabbing subject lines, engaging body content, and compelling calls to action to drive open rates, click-through rates, and conversions.

  • Content Marketing: Copywriting plays a significant role in content marketing strategies. Copywriters create engaging blog posts, articles, social media posts, and other forms of content that provide value to the audience while subtly promoting products or services.

  • SEO Copywriting: Copywriters working in the realm of search engine optimization (SEO) aim to create content that not only engages readers but also ranks well in search engine results. They strategically incorporate relevant keywords and optimize meta tags to improve visibility and organic traffic.