Active Campaign Automation Basics
With ActiveCampaign’s automation capability, your life as a marketer will be a breeze.
As a marketer or business owner, you’ll constantly be using webinars and landing pages to promote new products, services, or simply to keep in touch with your current customers. You usually want quick access to these tools on the go, but they can require mounds of time just for setup. That’s where marketing automation comes in. With ActiveCampaign’s automation tool, your life as a marketer will be a breeze.
The Basics of ActiveCampaign Automation
ActiveCampaign automation is a powerful tool that delivers personalized content to your audience based on their actions. Whether it’s sending email campaigns, SMS messages, or other forms of communication, automation ensures your message reaches the right people at the right time. This article will break down how automations read actions and deliver messages.
Understanding Automations
First things first, what happens when someone opens an automation? When people open an automation, they appear in the Automation view within your ActiveCampaign app. They show up in the top left with a blue dot next to their name and the number of times they have opened it. This helps you track whether an automation has been delivered to them. If someone’s name doesn’t show up, it means they aren’t assigned to any campaigns or haven’t opened any yet.
Campaigns and automations can be assigned to people when you add them as subscribers to your list or after they become subscribers. For instance, you can add someone to an automation while they are already on your list using the [add_to_campaign] shortcode. Alternatively, if someone submits a form on your landing page, ActiveCampaign can add them to your automation.
Tracking Automation Engagement
In the Automation view, people are listed based on how many times they have opened an automation. This allows you to gauge your automations' performance over time. You can see who has interacted with your automation and how often, providing valuable insights into its effectiveness.
When creating an ActiveCampaign automation, you will be presented with a setup wizard to help you get started. It’s really straightforward, but let’s break it down so we can cover all our bases before starting to build your first automation.
Building Your First Automation
When building an automation, you will be asked what type of automation it is. This classification helps in tailoring the setup process to match the specific goals and functionalities you need. Types of automations can include:
Welcome Series: Automatically send a series of emails to new subscribers to introduce them to your brand.
Follow-Up Campaigns: Send follow-up messages based on user actions, such as downloading a resource or making a purchase.
Re-engagement Campaigns: Target subscribers who have become inactive over time to rekindle their interest.
Event Reminders: Remind your audience about upcoming webinars, events, or sales.
Abandoned Cart: Encourage customers to complete their purchases by reminding them of items left in their shopping carts.
Leveraging Automation for Efficiency
By setting up these automations, you can save a significant amount of time and ensure that your marketing efforts are consistent and effective. Automations can help you maintain regular contact with your audience without the need for manual intervention, allowing you to focus on other important aspects of your business.
Take the Next Step
ActiveCampaign’s automation tool is designed to simplify your marketing efforts and help you achieve better results with less effort. If you’re ready to take your marketing to the next level, schedule a free 30-minute brainstorming session with us. Let’s discuss how we can help you create effective automations that drive engagement and conversions.
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