Combining Email Marketing Automation and CRM Software
Make the Most of your Business by Combining Email Marketing Automation and CRM Software
While they are two different systems that are used for different purposes, CRM and marketing automation software are often used in tandem to maximize their benefits and combine their strengths. No matter which email marketing platform you’re using, you’ll find that combining these two potent resources will give a powerful boost to the efforts of your sales team.
Email marketing automation basics
Most email marketers use email marketing automation software to design email campaigns automatically. Email marketing strategies have been around for decades and continue to grow in popularity because email is one of the most widely-used technologies on the planet. Even email list building continues to be strong since email is easy and cheap compared to other marketing channels while retaining exceptionally high conversion rates for online marketers. Email marketing automation has helped email marketers go beyond just sending email campaigns, but also track email campaign results closely by integrating metrics about opens, clicks, unsubscribers, bounces and email engagement. Using automation in email marketing is valuable and cost-effective as email marketers can now see data about their email campaigns such as opens, clicks and unsubscriber trends.
In a nutshell, email marketing automation helps email marketers save time by automating email marketing processes, saves money by allowing multiple email campaigns to be sent at once and improves close rates through better lead management. Email marketing automation combined with CRM software creates a powerful connection between email and your sales process in order to achieve the marketing goals of your sales team.
Combining email marketing automation with CRM (Customer relationship management)
Marketers can use marketing automation tools with CRM software to automate their workflows and streamline customer service processes too. CRM+email marketing integration provides top-notch customer service that’s always available on demand because all of your data are in one place instead of two different systems that don’t talk together well.
Email marketing automation allows you to create personalized email campaigns with less effort, resulting in higher conversion rates. You can also update your customers on new products or upcoming sales.
You can segment email lists and send targeted messages at the right time, which makes it easier for customers to make purchases
One of the best examples of how email marketing and CRM can be combined to make money for a business is through the use of lead scoring. When a lead is scored, it means that a potential customer’s information has been added to a list that is monitored by the CRM system. The email marketing system can then be set up to send automated emails to these high-scoring leads. This will help to increase the chances of converting these leads into customers.
Combining your CRM with your marketing automation platform is a great way to maximize your email marketing efforts and provide engaging and effective customer experiences. Email and CRM integration will save time, money and provide excellent customer service so you can improve your email campaigns and focus more on your sales efforts. With your sales team and your marketing team working in tandem, there’s nothing to stop you from becoming a lead conversion machine.
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