Pretty vs. Plain Text Emails | Which One Actually Gets Read?
Why Your Emails Should Look Like a Personal Note, Not a Marketing Flyer
It’s a common misconception: “I need my emails to be beautiful, with fancy formatting, images, and brand colors.” But what if we told you that “pretty” emails might actually be hurting your business?
At The Database Divas, we believe that your website should be pretty—that’s where your branding, design, and visuals should shine. But when it comes to email, plain and personal wins every time.
The Problem with "Pretty" Emails
Most businesses think that well-designed emails (HTML emails with images, columns, and buttons) make them look more professional. And while that may be true, those same emails often get lower open rates, fewer replies, and end up in spam or promotions folders.
Why? Because they scream, "This is a marketing email!"—and most people instinctively ignore those.
Think about your own inbox. Which emails do you actually open and read? Probably the ones that look like a real person wrote them just for you.
The Power of Plain-Text, Personalized Emails
Instead of a beautifully designed marketing email, imagine receiving a short, to-the-point message that feels like it came directly from the owner or manager of a company. Something like:
Subject: Quick question for you, [First Name]
Body:
Hi [First Name],
I wanted to personally reach out because I noticed you were interested in [product/service]. If you have any questions or need help, just hit reply—I’d love to chat.
Best,
[Your Name]
This type of email feels human, and that’s why it works.
Why "Plain" Works Better for Email Marketing
✔ Higher Open Rates – Plain-text emails look like personal messages, which makes people more likely to open them.
✔ Better Deliverability – Emails without excessive images and formatting are less likely to end up in the spam folder.
✔ More Engagement – People are more likely to reply to an email that feels like a one-on-one conversation.
✔ Trust & Authenticity – A simple email feels like it’s from a person, not a marketing department.
Where Should “Pretty” Go? On Your Website!
Your website is where branding, imagery, and visuals should shine. It’s the place to showcase your company’s personality, testimonials, and products. But your emails? They should be simple, clear, and personal—designed to start a conversation, not just to look good.
The Bottom Line
Your customers don’t need to see a beautiful email template. They need to feel like they’re getting a direct, personal message from you. If you want higher open rates, better engagement, and more sales, keep your emails simple, human, and to the point.
Want help crafting email campaigns that actually get responses? Let’s talk. The Database Divas can help you create plain but powerful emails that drive real results.
