Is Everyone Following Up with Your Customers But You?

Understanding the Power of Drip Marketing and Email Automation

One of the fundamental principles of sales is that the “fortune is in the follow-up.” Too often sales teams get tunnel vision about getting new customers that they forget that it is far easier to sell an existing customer than it is to prospect for new customers. Our customers are our competition’s prospects. But it’s not an either/or, and that’s where marketing automation comes in.

Why Drip Marketing?

Drip marketing is a power strategy that keeps you connected with your customers without having to manage a second job. Imagine sending personalized, timely emails automatically, triggered by specific actions your customers take. That’s drip marketing in action – it’s like having a conversation where you’re always available when the customer is ready for you, and you’re saying the right thing at the right time…even if it’s 2 am and you’re in Z-land.

Maybe you’ve thought about giving drip marketing a try, but you’ve heard “email is dead,” or you don’t think you know how to write (despite ChatGPT coming to the rescue). While you're debating whether to adopt email automation, your competitors are already engaging your potential clients, nurturing leads, and probably making sales—sales that should have potentially gone to you. Once implemented, drip marketing could be nurturing your leads through personalized content, guiding them down the sales funnel effectively and…sooner!

Email Marketing Follow-Up Sequences: Your New Best Friend

Think of follow-up sequences as your secret weapon for keeping the conversation going. Whether it’s a welcome series for new subscribers or a nudge for customers you haven’t worked with in more than a year, these automated emails make sure your business stays on their radar. Plus, it's all automated, so once set up, you sit back and focus on other big-picture tasks.

Writing Emails That Get Replies

So, how do you write an email that gets a response? One of our clients, Gay Shelton, struggled with exactly this challenge for more than a year before she reached out to us to help. Here is her story. And to see what it looks like from a customer POV when drip marketing works, read this story.

Why Following Up Matters

Here’s something you might not want to hear: if you’re not following up, you’re practically handing your customers over to the competition. Following up shows you care, keeps your brand top of mind, and helps build lasting relationships. Don’t let your competitors be the only ones talking to your customers – make your voice heard.

Thinking About Giving Drip Marketing a Go?

If all this talk about automation and personalization has you nodding along, why not take the next step? Don’t let the competition get the upper hand. Embrace drip marketing and see how it transforms your customer interactions and boosts your sales.

Want to see how it’s done? Check out our case studies to see real examples of drip marketing in action.

Let's Brainstorm Your Strategy

Ready to take your email strategy to the next level? Schedule a brainstorm session with us, and let's plot out how email automation can keep you competitive and connected.

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