A Perfect Case for Drip Marketing
“I had very little time to spend on these emails and very little confidence that my email content was being opened and read by my prospects. I knew I needed help!”
Gay Shelton is “the sales and marketing department” at CSA Software Solutions and does all the prospecting, too.
Embarking on the journey of drip marketing, Gay Shelton, the sole force behind sales and marketing at CSA Software Solutions, found herself facing the challenges of limited time and uncertainty about the effectiveness of her email content. Being the sales and marketing department, Gay also handled prospecting, making her responsibilities multifaceted.
Here’s Gay’s drip marketing success story…
Gay's drip marketing success story unfolds as she delves into her strategy. Initially, she immersed herself in writing the emails, grappling with time constraints and a lingering doubt about whether her meticulously crafted content was indeed making an impact on her prospects.
“The selling cycle is very slow for our market, averaging about 2 years. I realized I had to get organized and find a time-saving way to stay in touch with my prospects over those 24 months.”
“Through searching the internet, I began to follow The Database Diva for their helpful email marketing articles, and I launched my first content marketing project.”
“My first step was to write the emails…and that’s where I stayed for months and months.”
“I had very little time to spend on these emails and very little confidence that my email content was being opened and read by my prospects. I knew I needed help!”
“The Database Diva took my ideas and put them into content I could never have come up with myself. They helped me launch the drip and answered any questions I had while I was learning to take full advantage of the follow-up call reports I received after the messages were sent.”
“Because of their help, I now have tweaked some of the drips and started new drip campaigns. If you don’t have the time or confidence to write good drip content…stop wasting your time, and let The Database Divas do it for you!”
Turning to the expertise of The Database Divas became a pivotal moment in Gay's journey. Reflecting on her experience, Gay emphasizes the importance of seeking professional help when crafting drip content. For those who find themselves short on time or lacking confidence in their writing abilities, Gay advises against wasting time and encourages them to enlist the expertise of professionals like The Database Divas.
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