A Perfect SaaS Case Study for Drip Marketing

“I had very little time to spend on these emails and very little confidence that my email content was being opened and read by my prospects. I knew I needed help!”

Gay Shelton is “the sales and marketing department” at CSA Software Solutions, an accounting SaaS company municipal utilities. One of her main responsibilities is new business development. She realized drip marketing could be a solution for more effective sales follow-up. Gay had limited time and a lack of confidence in her ability to write responsive emails. It was the classic story of not enough bandwidth to prospect while managing the rest of her job duties, and not knowing what to write in her drip marketing campaigns if she had all the time in the world to figure it out! In other words, Gay felt as though she was burning daylight!

Gay’s Drip Marketing Success Story in her Words

“The selling cycle is very slow for our market, averaging about 2 years,” Gay explains. “I realized I had to get organized and find a time-saving way to stay in touch with my prospects over those 24 months.

“Through searching the internet, I began to follow The Database Diva for their helpful email marketing articles, and I launched my first content marketing project. My first step was to write the emails…and that’s where I stayed for months and months. I had very little time to spend on these emails and very little confidence that my email content was being opened and read by my prospects. I knew I needed help!

“The Database Diva took my ideas and put them into content I could never have come up with myself. They helped me launch the drip and answered any questions I had while I was learning to take full advantage of the follow-up call reports I received after the messages were sent.

“Because of their help, I now have tweaked some of my drips and started new drip campaigns. If you don’t have the time or confidence to write good drip content…stop wasting your time, and let The Database Divas do it for you!”

Automated Follow-Up Optimizes Opportunities

Everything in business costs time or money. But lost time often creates lost opportunities that can never be recovered. Turning to the expertise of The Database Divas was a pivotal moment in Gay's marketing journey. For those who find themselves short on time or lacking confidence in their writing abilities, Gay advises against wasting time and encourages them to enlist the expertise The Database Divas’ marketing automation team.

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