Marketing Automation Return on Investment
No matter which marketing automation platform you choose, you want your marketing investments to pay off.
Obviously. The benefits of marketing automation are huge, but it requires an ongoing investment of time and resources to reach the “promised ROI” everyone talks about: a 10X increase in lead generation and sales conversion. It's really a compounding process that's half art and half science. The real-world customer feedback and sales results give you the data you need for course-correcting your strategy to better facilitate the customer experience. And that takes time and testing on the part of your marketing teams. So how do you achieve that elusive ROI of marketing automation?
The Database Divas Approach - Level Up Your Marketing Game
The Database Divas help you integrate your website and your customer database with your marketing messages so all three become an integrated, powerful marketing asset for your sales team that generates more high-value leads, easier relationship building and follow-up, and faster sales conversion ROI. We do this by helping you tackle the eight most fundamental yet urgent marketing challenges:
No customer database
Lack of clarity about who your prospects are
Too much competition
Websites that don't generate enough web traffic for sufficient customer interactions
Websites that won't generate qualified leads or sales and have no customer engagement
Too many leads but low conversion rates
No time and no marketing talent to compete online effectively
Optimizing a limited marketing budget for maximum ROI
You may engage us to teach you what to do or hire us to execute your lead-generating marketing automation ROI plan for you. Either way, you'll be leveraging our marketing automation experience from working with thousands of client companies with our marketing automation technology.
Key Performance Indicators - Why You Need Help Mastering Marketing Automation ROI
Here's a brief list of the kinds of things you must master in order to see an ROI:
Strategy
Sales Automation strategy
Lead management strategy
Marketing Automation strategy
Lead nurturing campaign strategy
Execution
List import or database conversion
Database customization
Setting up CRM rules
Web form creation
Lead scoring rules setup
CRM deal flow rules
Database segmentation/tagging
Content creation and/or curation (emails, drip marketing, blog posts, web pages, calls to action, etc.)
Responsive email templates
Landing page calls to action
Lead management
List management
Weekly and monthly campaign results reporting
Campaign execution
Mastery of marketing technology
That's a huge learning curve. The longer your learning curve, the more you defer your ROI. With guidance from our experienced marketers and marketing automation solutions, you'll be launching highly responsive campaigns that generate sales-ready leads within two weeks. Make sure your marketing efforts pay off by hiring a dedicated, experienced marketing team to take ownership of your marketing strategy and processes.
Take the Next Step
Ready to see tangible results from your marketing automation efforts? Let's discuss how we can help you achieve your marketing goals. Our expertise in integrating websites, customer databases, and marketing messages will empower your sales team and drive impressive ROI. Don't let the learning curve hold you back—partner with The Database Divas and accelerate your path to success.
We can find you marketing opportunities that you don't want to miss! Unlock the power of marketing automation by scheduling a free 30-Minute Brainstorm!
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